Whitney Museum
of American Art

Director, Marketing and Media Strategy

Full Time Experienced New York City, NY

Reporting to the Chief Marketing Officer (CMO), the Director of Marketing & Media Strategy leads the Museum’s integrated marketing and media strategy—centering audiences alongside art and artists and growing and sustaining ambitious attendance and audience-driven revenue goals.  The Director, Marketing & Media Strategy owns the connection between attendance forecast, audience segmentation, marketing activity, and attendance outcomes: closing the loop between what the Museum projects, whom it targets, and the results it achieves.

Responsibilities

  • Partner with CMO and Finance to support marketing and audience inputs. 
  • Set and execute the integrated, multi-year and annual marketing and media strategy.
  • Write integrated marketing briefs for internal and agency use.
  • Maintain a dynamic segmentation framework and set audience-specific goals.
  • Lead media strategy and buying with expertise spanning paid media, search, social and SEO / AEO. 
  • Lead access-and-growth campaigns for the free-admission programs.
  • Expand reach to younger and local communities and Spanish-speaking and Latinx audiences.
  • Oversee institutional digital marketing strategy.
  • Support earned-revenue growth across attendance, membership, retail and food & beverage.

Requirements

  • Bachelor's degree required; advanced degree a plus.
  • 5–7 years in marketing leadership, including ownership of an integrated marketing function.
  • Proven experience in audience strategy and segmentation, with direct accountability for attendance or demand targets.
  • Demonstrated command of attendance or demand forecasting, and of the attribution that connects marketing activity to outcomes.
  • Experience managing operating budgets.
  • Team leadership experience, including managing managers.

Compensation & Benefits

  • Compensation of $130,000-$140,000 per annum
  • Medical, Dental, Vision, 403(B) elections
  • Generous PTO benefits
  • Commuter benefits - parking and mass transit
  • Admission to world-renowned museums across the city and nationally
  • Pet insurance and discounted membership for Citibike

If you believe that you could excel in this role, we encourage you to apply. We are dedicated to considering a broad array of candidates. Whether you’re new to arts and culture administration, returning to work after a gap in employment, simply looking to transition, or take the next step in your career path, we will be glad to have you on our radar. Please use your cover letter to tell us about your interest in the arts and culture space and what you hope to bring to this role. 

About the Whitney
The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney, houses the foremost collection of American art from the twentieth and twenty-first centuries. From her vision arose the Whitney Museum of American Art, which has been championing the most innovative art of the United States for 86 years. The core of the Whitney’s mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States. Through this mission and a steadfast commitment to artists themselves, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today. Its signature exhibition, the Biennial, is the country's leading survey of the most recent developments in American art. 

EEO Statement
The Whitney Museum of American Art is an Equal Opportunity Employer. The Museum does not discriminate because of age, sex, religion, race, color, creed, national origin, alienage or citizenship, disability, marital status, pregnancy, partnership status, caregiver status, veteran status, gender (including gender identity), sexual orientation, genetic information, predisposition, or carrier status, arrest or conviction record to the extent required by applicable law, credit history, domestic violence, sexual violence, or stalking victim status, or any other factor prohibited by law.  The Museum hires and promotes individuals solely on the basis of their qualifications for the job to be filled. The Museum encourages all qualified candidates to apply for vacant positions at all levels.

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