Senior Manager, Membership and Event Marketing

Reporting to the Director, Membership the Senior Manager, Membership and Event Marketing strategically designs and implements a wide variety of event programming to drive new audiences to the Museum and deepen the engagement and support the growth of the Whitney’s Membership base. The Senior Manager is an adept collaborator, working across many departments – Curatorial, Education, Marketing, and Communications – on key institutional priorities, supporting Free Admission Programs and leading Free Friday Night programming, as well as all Membership events and engagement. The Senior Manager works closely with the supervisees, Member Events Producer and Marketing Events Producer, to ensure the seamless execution of events, from beginning to end, and the timely communication of member benefits and engagement opportunities. In addition to the events focused work, the Senior Manager oversees and strategizes all member benefits and directly cultivates key audiences, members, and influencers.  

Responsibilities: 

Event Planning, Execution, and Strategy for Members and Key New Audiences 

• In close collaboration with the Chief Marketing Officer, strategically designs and implements a wide variety of event programming to support audience development & growth objectives and deepen the engagement of Whitney Members growing loyalty, engagement and lifetime value 
• Collaborates closely with cross-functional teams (e.g. Curatorial, Education, Marketing, and Communications, and more) to generate engaging programming connecting audiences to the Whitney’s program, values, and mission and amplifying key institutional moments and priorities, i.e. exhibition openings and closings, Free Friday Nights, Second Sundays, fundraisers, and more 
• Responsible for overseeing and executing events for members and key audiences with support from the Membership Events Producer and Marketing Events Producer. 
• Manages Member events and Free Friday Nights budgets and resource allocation across full year planning 
• Identifies and cultivates partners and programming relationships to grow popularity and build word of mouth 

Cultivation, Engagement, Revenue Driving efforts 

• Work closely with Communications, Press, and Marketing teams to generate greater awareness of the Museum as well as track and analyze key performance metrics to measure the successes of event marketing efforts, identify areas for improvement, and optimize future strategies to increase Museum attendance. 
• Work closely with CMO, Director, Membership, and Senior Manager, Membership and Growth Marketing to design tailored lifecycle communications and interventions to further cultivate existing key audiences, net new audiences, members, influencers, etc.  
• Act as relationship manager of the Whitney Contemporaries and as main point of contact for Circle to Sponsor member groups. Welcomes new members into the program personally, orients members to the experience, and promotes long term relationships with the Museum. 
• In collaboration with the Assistant Director, Marketing, works to build relationships with influencers for the purpose of amplifying important institutional ideas and moments, i.e. exhibition openings.   

Member Benefits

• Ensures that events and other benefits adhere to a schedule of fulfillment for every segment in keeping with promised member benefits and meeting audience expectations and building interest for Whitney programming. 
• Works closely with Director, Membership to routinely assess and benchmark member benefits and pricing. Recommend and strategize around new offerings to drive growth and build customer lifetime value, helping the program anticipate and meet shifting demands 
• Effectively communicates and promotes utilization of all member benefits, e.g. visitation and guest privileges, shopping and dining discounts, and event attendance. 

Requirements: 

• BA / BS required, with additional coursework in marketing, loyalty building a plus.   
• Knowledge of modern and contemporary art, either from coursework or in a professional setting  
• Experience managing budgets 
• Ability to manage high profile events and communications 
• Ability to make follow good judgement and make timely and data driven decisions 
• Ability to work simultaneously on multiple deadline-driven projects 
• Ability to communicate clearly and confidently in writing and in person 
• 6-8+ years of work experience in managing and executing events of all formats  
• Dedicated experience working as a relationship manager and developing audience-driving programming 
• Basic HTML as well as experience with email marketing, preferably MailChimp and Asana tools  
• Raiser’s Edge proficient  
• Understanding of membership programs and art world landscape 
• Experience setting up and leading digital programs (Zoom events, etc) Familiarity with POS, and/or database programs  
• Proficiency in Microsoft Office (Excel, Word, PowerPoint) 
• Passion for modern and contemporary art and/or culture 
• Nights and weekends as needed for events staffing and execution 

Compensation & Benefits:  

• Yearly salary of $90,000
• Medical, Dental, Vision, 403(b) elections  
• Generous Paid Time Off benefits  
• Commuter benefits - parking and mass transit  
• Admission to world-renowned museums across the city and nationally  
• Pet insurance and discounted membership for Citibike  
• This role will be covered under UAW Local 2110   

The advertised pay scale reflects the good faith minimum and maximum salary range for this role. The advertised pay scale is not a promise of a particular wage for any specific employee. The specific compensation offered to a candidate may be dependent on a variety of factors including, but not limited to, the candidate’s experience, education, special licensing or qualifications, and other factors.  

Not sure you meet 100% of our qualifications? Research shows that men apply for jobs when they meet an average of 60% of the criteria. Yet, women and other people who are systematically marginalized tend to only apply if they meet every requirement. If you believe that you could excel in this role, we encourage you to apply. We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you’re new to arts and culture administration, returning to work after a gap in employment, simply looking to transition, or take the next step in your career path, we will be glad to have you on our radar. Please use your cover letter to tell us about your interest in the arts and culture space and what you hope to bring to this role.  

About the Whitney:  

The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney, houses the foremost collection of American art from the twentieth and twenty-first centuries. From her vision arose the Whitney Museum of American Art, which has been championing the most innovative art of the United States for 86 years. The core of the Whitney’s mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States. Through this mission and a steadfast commitment to artists themselves, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today.  
 

EEO Statement:  

The Whitney Museum of American Art is an Equal Opportunity Employer. The Museum does not discriminate because of age, sex, religion, race, color, creed, national origin, alienage or citizenship, disability, marital status, partnership status, veteran status, gender (including gender identity), sexual orientation, or any other factor prohibited by law. The Museum hires and promotes individuals solely on the basis of their qualifications for the job to be filled. The Museum encourages all qualified candidates to apply for vacant positions at all levels. This description shall not be construed as a contract of any sort for a specific period of employment.